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Razor Tracking Partners With Raven Industries To Bring Logistics Into Slingshot

Razor Tracking has partnered with Raven Industries to expand its logistics offering by providing fleet and asset tracking capabilities inside of the Slingshot platform.

FARGO, ND, (March 9, 2020)

Razor Tracking, the most-advanced fleet logistics and operations management software, has partnered with Raven Industries, an agriculture retailer and enterprise farming operations platform, to expand its logistics offering by providing fleet and asset tracking capabilities inside of the Slingshot platform. As a result of the new partnership, Slingshot and Razor Tracking will white-label the platform as Slingshot Fleet Tracking, a new, integrated logistics component of Raven’s Slingshot platform. This system allows users to seamlessly and wirelessly connect their office to the field and back again by helping ag retailers and growers better manage key performance indicators like work, idle and transit times all in real-time, as well as creating more visibility, control and accuracy of all functions across the entire operation, regardless of the size of fleet or number of locations.

From machine performance to diagnostics, and now expanded tracking of both in-field and operation support assets, users of Raven’s Connected Workflow can expect 20% efficiencies gained when using the technology delivered through the integrated Slingshot platform

Paul Welbig | Director of Slingshot Services & Logistics for Raven Applied Technology

By leveraging Razor Tracking’s capabilities, Slingshot Fleet Tracking provides users with real-time data on where their vehicles and assets are located to better maintain schedules for dispatching and increase overall efficiency. In addition to monitoring Raven-equipped machines, users can now monitor non-Raven equipped assets, including other battery-connected equipment (tender trucks) and non-powered equipment (trailers, tanks and tool bars).

Our vision and Raven’s vision perfectly complement one another – create and integrate technology-driven solutions that help ag retailers and large farmers improve their efficiency and ultimately, their bottom line. This is a great opportunity to partner with a well-known leader in the precision agriculture space to continue to provide the best possible services to both of our customers.

Eric Mauch | Managing Partner of Razor Tracking

Customers will be able to subscribe to Slingshot Fleet Tracking to utilize it in their own operations beginning June 2020.

About Razor Tracking, Inc.

Razor Tracking is headquartered in Fargo, ND, since 2012. Razor Tracking is recognized for offering the most advanced fleet management & operations platform. Razor Tracking provides a powerful and easy-to-use platform to track vehicles and assets, helping customers manage their operation in any industry. Razor Tracking is proven to maintain schedules, help with dispatching, increase overall efficiency, and improve your bottom line. For more information, please visit


Slingshot® is a suite of services that syncs the farm operations from the field to the office. With its connectivity and logistics features, Slingshot increases accuracy and visibility across all your machines, fields, and jobs. This connectivity provides a large range of real-time dispatch, information sharing, monitoring, and reporting analytics to increase accuracy and efficiency — right from your computer, tablet, or cell phone.

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