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How Razor Tracking Transformed Velvet Ice Cream

Velvet Ice Cream expanded its operations over seven years, growing its fleet and workforce. With help from Nationwide and Razor Tracking, it cut traffic incidents from double digits to just two in six weeks.

For over a century, Velvet Ice Cream has been delivering quality and tradition from their family-owned business in Utica, Ohio. Since 1914, they’ve built a legacy of hard work, innovation, and trust. And in the last seven years, that legacy has only grown stronger.

 

“We’ve really grown our business the last seven years. We’ve added trucks. We’ve added people.” – Luconda Dager, Velvet Ice Cream President

 

With that growth comes new challenges, especially when it comes to fleet safety and efficiency. That’s where Razor Tracking has made a real impact.

Within just six weeks, Velvet Ice Cream saw a major reduction in incidents, dropping from double digits down to just two.

 

“The camera’s got your back.” – Joe Potter, Velvet Ice Cream Driver

 

For drivers, it’s peace of mind. For leadership, it’s about accountability and protection. When a serious accident involving multiple vehicles occurred, Razor Tracking provided clear, undeniable proof that Velvet’s driver was not at fault.

At Velvet Ice Cream, safety isn’t just a policy—it’s a commitment to their team and their community. Investing in Razor Tracking means investing in protection, accountability, and peace of mind—because when your fleet is covered, your business can keep growing.

Learn more about Razor Tracking’s premium partnership with Nationwide.

Luconda Dager, Velvet Ice Cream President
Razor Tracking's Elite Dash Camera in Action
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