product marketing specialist
MARKETING
Strength
DETAILS
Skill FOCUS
WEB & VIDEO
BONUS
FULL-TIME
POSITION
Overview
Razor Tracking is recognized for offering the most advanced fleet management and operations platform. We provide a powerful and easy-to-use platform to track vehicles and assets, helping customers manage their operations in any industry.
Razor Tracking is hiring for a Product Marketing Specialist. This role will execute the marketing activities to promote our platform, brand, and products to increase qualified lead generation, customer retention, and other positive client-related outcomes.
core functions
- Responsible for all aspects of asset creation, from photography, videography, and sales collateral to press releases and print and digital ads
- Own the brand’s social media strategy, content curation, and publish posting for high community engagement and long-term content promotion
- Liaise with creative teams to strategize lead generation and conversion opportunities through various CRMs and website campaign curation
- Assist the Go-To-Market Director in conducting market research to identify customer trends, competitor offerings, and demographic data
- Target specific demographics and geographical regions to help promote and advertise new and existing product trends
- Assist with website functions including, but not limited to, updating, editing, monitoring, and tracking visitors for products. E.g. New pages and call-to-action placement
- Assist with the involvement of trade shows and other events, as needed
- Other tasks and projects, as assigned
QUALIFICATIONS
- Minimum of 3 years of experience in digital and/or inbound marketing
- Business Administration, Communications, or Marketing degree
- Self-directed with the ability to complete multiple tasks promptly without constant guidance
- Organizational skills, high attention to detail, and ability to prioritize in a changing environment
- Experience with Microsoft Office programs
- Experience with Adobe Suite programs is a great bonus
- Strong knowledge of marketing tools, such as CRM systems and content management systems
- Excellent communication skills with the ability to take a proactive approach to status updates on current projects
- Positive attitude with the ability to work independently and in a team environment
- Previous experience with content writing, advertising, and social media
- Valid driver’s license for minimal travel needed to gather marketing material or assist in trade shows